I rarely find it a problem. I always ask my clients if they have seen any sites that they like so we can use it for "inspiration".
I make it part of my service to explain to potential clients that I use a theme "framework" so they can have any design they like and it will use Wordpress so they will be able to log-in and make updates to the content for themselves without having to purchase expensive software or pay me to do it.
I had one client, recently, who'd purchased a theme. I just refused to use it. I used its design as a basis, but toned it down rather to match my client's logo. (It was bright orange, and I do mean bright.)
Most of my clients, happily, wouldn't know a Wordpress theme if it smacked them in the face. They come because they want something custom designed for them.
The artistic ones come with sketches, which make a good basis for designing - especially if they are local and we can sit down together and design the site. I love it when I can do that as they can a) see how the design process works and how much time it takes b) make as much input as they want so we get the site they want.
Now that I have my portfolio online I find people come saying "I like the site you did for xxxx". I never make great claims for my sites - as I lack artistic ability. I keep it simple. Those who want simple sites come to me. Those looking for something whizzy and bright go elsewhere.
If someone does insist on using a theme they've purchased I guess you have to explain that:
a) any customisations they want will take longer, and cost more, as you aren't familiar with the theme
b) you can't vouch for the fact that its writers will keep it up to date with current developments in Wordpress, so it could possibly be rendered unusable by further WP updates
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