I liked ATA because it had the Options within the theme, but with TF you have many many more options available to you before the site is published. For me thats perfect as most sites I build are for small business and they dont want to play with the design or layout, they just want a good looking and WP functional website.
I opened up one of my TF themes yesterday, decided to tweak it a little and published the new updated theme, done. Save the new updated theme settings as a txt file, export it as a zip to give or sell, its just wonderful when it behaves. Yes it didnt always behave, but it is still in RC form and I'm more than happy with the product as it is. Yes we all want more features, more functions, more whatever, but TF can now produce beautiful themes that I am very happy with.
Thanks Flynn for creating TF.
Now, all you browsers out there, get in quick while the price is still dirt cheap so we can all get those features we all want, and we can all make beautiful themes together

If anyone wants to see a heap of working TF examples PM me.