I like the idea of your theme creator and I'm on the verge of purchasing. My only concern is that you could be selling it for more than what it is.

For example - headway includes leafs. Extra feature widgets which can help make the website more than a blog or more news/magazine related. Do you offer such additions - in particular I'm thinking of excerpts

In addition you say the user doesn't need to know code. This is the only problem with headway theme. I see a website and want to reproduce a style of feature only to find out i need to know CSS. In fact the best headway sites are built with a lot of CSS. How does yours differ?

I'd love to be able to build themes which matched in style to websites like gmgplc.co.uk or washingtonpost.com

My concern is the idea of this is way better than the actual package which I will buy. Not too be critical - its such I do design, not code.

How much control is given over the width of the site, where the header goes, search bar, widget areas etc. Is it possible to start blank and add content where I want? Perhaps the menu and header side by side or no widget areas.

There is no program I have found that just lets you "design" without at least understanding code to some extent. With Themeframe you apply "most" CSS with sliders but still need to understand what margins, padding, and position, etc mean.

There are no "leaf" type additions for Themeframe as it is a theme creation tool not a configurable theme such as Headway. I bought Headway and returned it as it was cumbersome to me which is what I find with most every tool out there. They try to build so much stuff into a WYSIWYG interface that finding the various areas to change becomes a challenge.

Currently there is no "out of the box" way to have multiple columns for posts which is on one of the example sites you had a link to but you can position many of the various components where you want them. Again this is not just moving things around like you might in Photoshop and not all Photoshop type designs translate well to a website.

Here is a quick video of adding a new 3 celled widget and moving the menu item but you have to take into account when you move the menu item like this you may be limiting how many menu items you can add.

I hope that gives you a bit more info to make an informed decision and we certainly don't want to oversell what Themeframe is.